The MA Marketing and Brand Management equips you with the practical skills and knowledge that modern organizations need to navigate the ever-evolving business landscape. This course prepares participants to become well-rounded practitioners who can adapt to a range of roles in and around marketing and brand management, leveraging a diverse range of skills and experience.
With a focus on theoretical and practical knowledge, the program builds on your existing experience and background, enabling you to develop expertise in marketing and brand management. You will have ample opportunities to expand your professional network and gain exposure to diverse aspects of marketing and brand management.
The course combines customized modules in marketing, brand marketing, and brand management with a choice of general business and management modules. Additionally, you will have the opportunity to produce a substantial body of work on marketing and brand management in a sector-specific context.
As a student, you will engage in current critical debates surrounding MA marketing and brand management as an academic discipline, and reflect on present challenges for best practice in the contexts of social, political, and economic change. By the end of the program, you will be well-positioned to pursue a successful career in marketing and brand management, equipped with the skills and knowledge that modern organizations demand.