On 11 April 2025 the University of Malta’s Marketing, Communications & Alumni Office organised the SEA‑EU Photography Staff Week in Brest, France, bringing together staff from across the South‑East European Association (SEA‑EU). The programme, themed around photography as a communication tool, focused on both the technical aspects of camera use and the creative process of visual storytelling. It offered participants a rare chance to learn from experienced French photographers and to network with colleagues from diverse cultural backgrounds.
Why the Photography Staff Week Matters for University Staff
Visual storytelling has become a key skill for academics, researchers and administrators who need to communicate complex ideas simply and persuasively. The event highlighted how image‑based content can:
- Enhance institutional marketing materials.
- Inspire student enrolment through engaging campaigns.
- Document research projects in a way that reaches wider audiences.
By attending, participants gained hands‑on experience that they can immediately apply to UM’s ongoing projects and public relations efforts.
Key Themes Explored
The two‑day agenda was split into five modules: Technical Mastery, Creative Composition, Post‑Production Techniques, Narrative Construction, and Cross‑Cultural Collaboration. Each module blended theory with practical exercises, allowing staff to experiment with their own cameras and respond to immediate feedback from the instructors.
Technical Workshops
Participants attended hands‑on sessions covering camera settings, lighting set‑up, and exposure fundamentals. Advanced attendees were introduced to high‑dynamic‑range (HDR) imaging, panoramic stitching, and drone photography – tools that are increasingly relevant for campus mapping and architectural documentation.
Learning from International Professionals
The highlight of the program was the expertise of three French photographers: an architectural dramatist, a laboratory scientist in visual imaging, and a portrait specialist. Their talks demonstrated how different styles can be adapted to the unique context of university communication.
French Photography Experts Shared Their Insights
During the executive discussion, the photographers explained how they:
- Use composition to evoke emotion in still life.
- Integrate scientific diagrams with photographic narratives.
- Capture candid moments that convey authenticity.
Their insights encouraged attendees to view photography as a flexible medium capable of inspiring both academic analysis and public engagement.
Bridging Cultures Through Visual Storytelling
The combined cultural backgrounds of the participants resulted in a vibrant exchange of ideas. The workshop on cross‑cultural collaboration focused on:
- Understanding visual expectations across different audiences.
- Adapting language‑neutral imagery to diverse cultural settings.
- Collaborating with local experts to gain contextual accuracy.
These conversations laid groundwork for future joint projects that may involve Erasmus+ funded exchanges.
Cross‑Cultural Collaboration
Local students presented short projects that showcased how Malta’s heritage could be pitched to an international audience through photo essays. The feedback loop created a model for integrating student work into university marketing, creating a win‑win for academics and learners.
How to Participate in Future SEA‑EU Events
Members of the University staff who found the event valuable can now join upcoming SEA‑EU programmes. Here’s how to get involved:
Application Process
The SEA‑EU Office at UM will announce application deadlines early each academic year. The portal can be accessed through the University calendar and contains detailed instructions on submitting a proposal and a portfolio.
Funding Opportunities
The Erasmus+ scheme supplies financial backing for participating staff. Applicants need to include a budget outline and a justification of how the training will benefit their department and the university at large.
Preparing Your Portfolio
Replacing a generic collection with a focused portfolio is essential. Highlight projects that demonstrate:
- Storytelling ability.
- Technical proficiency, especially in post‑production.
- Relevance to university objectives such as outreach or research communication.
Use the UM Academic Gallery as a platform to exhibit sample works.
Resources for Expanding Your Photography Skills
Beyond the event, there are numerous avenues for continued learning:
Online Courses and Tutorials
Platforms such as Coursera, LinkedIn Learning, and Skillshare offer courses on advanced photography techniques, visual storytelling, and digital editing. Many of these courses are free or available at a low cost to university staff.
Local Scholarship and Training Opportunities
The University scholarships’ page lists grants for professional development, including scholarships specifically for media and communication studies. Regularly checking the Scholarships portal keeps staff informed of upcoming options.
Steps to Engage with the SEA‑EU Community
After attending the event, staff can cement their involvement through these actions:
Networking Tips
- Connect on LinkedIn with speakers and fellow participants.
- Share your own work on the University’s social media channels.
- Attend the periodic SEA‑EU webinars to stay updated on best practices.
Follow the Programme
Subscribe to the Newspoint newsletter and the SEA‑EU Facebook page to receive announcements about future events, deadlines, and funding opportunities.
Moving Forward: Your Role in Visual Communication
By integrating photographic storytelling into daily practice, University staff can:
- Improve the visibility of research projects.
- Enhance public engagement and alumni relations.
- Support inclusivity and diversity in institutional narratives.
The SEA‑EU Photography Staff Week in Brest provided a template for these possibilities. With continued training, staff can turn images into powerful messages that extend beyond campus boundaries.
Conclusion and Next Steps
Participation in the SEA‑EU Photography Staff Week highlighted the strategic importance of visual communication for the University of Malta. By applying the lessons learned, staff can shape compelling stories that resonate with both domestic and international audiences.
Ready to develop your visual storytelling skills? Explore upcoming SEA‑EU events and apply to join the next Photography Staff Week.
Have questions about visual storytelling opportunities? Contact the Marketing, Communications & Alumni Office for guidance.
Share your photography insights in the comments or reach out to our community on Twitter for collaboration ideas.
Find more resources on the University’s Scholarships portal and stay informed through the Newspoint news section.
