Discovering KEDGE Business School Through an International Student’s Eyes
Studying abroad is a transformative experience, and for Laura Melissa Cabezas Rodríguez, a Colombian student at KEDGE Business School in Bordeaux, it has been exactly that. Awarded the prestigious Eiffel Excellence Scholarship, Laura Melissa is pursuing her MSc in Marketing at KEDGE’s Bordeaux campus. Her journey reflects the opportunities and support available to international students at one of France’s leading business schools.
Why France? The Appeal of Studying Abroad
For many students, the decision to study abroad is driven by a desire for academic excellence, cultural immersion, and personal growth. Laura Melissa’s choice of France was influenced by its rich academic environment, vibrant culture, and dynamic economy. “I really wanted to have an international experience,” she shares. “France has a lot of possibilities for students. It’s a really interesting country in terms of economy, culture, food, landscapes, and history.”
France’s reputation for high-quality education, particularly in business and management, makes it a top destination for international students. KEDGE Business School, with its triple accreditation (AACSB, EQUIS, and AMBA), stands out as a global institution offering diverse programmes and a multicultural learning environment.
Settling into Life at KEDGE
Moving to a new country can be daunting, but KEDGE’s support services for international students make the transition smoother. From administrative assistance to housing support and campus initiatives, the school ensures that students like Laura Melissa feel welcomed and supported. “Since arriving at KEDGE, I have gradually found my footing thanks to the school’s support services dedicated to international students,” she explains.
Beyond academics, Laura Melissa is embracing the social and cultural aspects of her experience. She’s building friendships within the international student community, exploring Bordeaux, and immersing herself in French culture. “I have really been enjoying this experience, meeting new friends, travelling, and getting to know French culture better!”
The Eiffel Excellence Scholarship: A Gateway to Opportunity
The Eiffel Excellence Scholarship, awarded by the French Ministry for Europe and Foreign Affairs and administered by Campus France, is one of the most prestigious funding programmes for international students. In 2025, only 370 master’s students were selected from over 1,300 applicants, making it highly competitive.
For Laura Melissa, receiving the scholarship was both a surprise and a life-changing opportunity. “I knew that the Eiffel scholarship was very exclusive: I didn’t even think I would be considered,” she says. The scholarship not only covers tuition and living expenses but also provides support for accommodation, insurance, travel, and cultural activities. “The scholarship is a big weight off my chest: I’m able to cover my expenses here, to travel, and cover my medical issues.”
The Eiffel programme is part of a broader ecosystem of funding opportunities available to international students at KEDGE. The school offers various scholarships and financial support schemes to help talented students from around the world access its programmes.
Specialising in Marketing at KEDGE
Before joining KEDGE, Laura Melissa completed a BBA and gained initial professional experience in marketing. She chose the MSc Marketing programme to deepen her expertise and specialise in brand management. KEDGE’s MSc Marketing is ranked first by Eduniversal in 2025 and offers three distinct tracks:
- Brand & Product Management (Bordeaux): Focuses on strategic and creative skills for building and managing innovative brands and products.
- International Marketing & Luxury (Paris): Dedicated to marketing strategies within premium and luxury industries.
- Digital Marketing & Business Strategy (Marseille): Centres on digital tools, data, and growth strategies in the digital economy.
Studying across three distinctive French cities—Bordeaux, Paris, and Marseille—provides students with a unique perspective on marketing and business. Bordeaux, known for its dynamic student life and quality of living, offers a vibrant environment for learning and personal growth.
Why Choose KEDGE for Your International Studies?
KEDGE Business School is more than just an academic institution; it’s a gateway to global opportunities. Here’s why students like Laura Melissa choose KEDGE:
- Academic Excellence: With triple accreditation and a strong reputation in business education, KEDGE offers programmes that combine theory with practical application.
- International Environment: The school’s diverse student body and global partnerships create a multicultural learning experience.
- Support for International Students: From scholarships to administrative assistance, KEDGE ensures that international students feel supported throughout their journey.
- Career Opportunities: KEDGE’s strong industry connections and career services help students prepare for successful careers in France and beyond.
Take the Next Step: Explore KEDGE’s Programmes
If you’re inspired by Laura Melissa’s story and are considering studying abroad, KEDGE Business School offers a range of programmes to suit your goals. Whether you’re interested in marketing, finance, or entrepreneurship, KEDGE provides the tools and support you need to succeed.
Ready to start your journey? Explore KEDGE’s MSc Marketing programme and other offerings to find the perfect fit for your academic and career aspirations. With scholarships like the Eiffel Excellence Scholarship, your dream of studying in France could become a reality.
Learn More About KEDGE’s MSc Marketing Programme
Conclusion: Your International Journey Awaits
Laura Melissa’s experience at KEDGE is a testament to the transformative power of studying abroad. From the support of the Eiffel Scholarship to the vibrant academic and cultural environment at KEDGE, her journey highlights the opportunities available to international students. If you’re ready to take the next step in your education and career, KEDGE Business School could be the perfect place to start.
Have questions or need guidance? Reach out to KEDGE’s admissions team to learn more about programmes, scholarships, and the application process. Your international adventure could be just around the corner!
Studying abroad is more than just earning a degree—it’s about growing as a person, expanding your horizons, and building a global network. With KEDGE Business School, you’ll gain the skills, experiences, and connections to thrive in today’s interconnected world. Start your journey today!
