Introduction: Bridging Classroom Learning with Real-World Marketing For students enrolled in KEDGE Business School’s MSc Marketing program, the transition from theoretical learning to practical application is facilitated through an innovative initiative called Discovery Days. These immersive experiences are designed to connect students directly with the companies, conversations, and strategic decisions that are shaping modern marketing […]
FM Logistic CEO Brings Industry Leadership to KEDGE’s ISLI Program When a global logistics leader with a proven track record in sustainable supply chain innovation takes on a sponsorship role at a prestigious business school, it signals more than just a ceremonial appointment. Jean-Christophe Machet’s recent naming as sponsor of KEDGE Business School’s ISLI Global […]